Why Chose the Blue Label
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Chiquita has a a logo with instant recognition worldwide and a jingle that nearly everyone can hum, Behind the catchy jingle and famous blue label, Chiquita is an international company rooted in a rich heritage of more than one hundred years.
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The Chiquita Brand is highly recognized and preferred in produce. With powerful brand icons like the Chiquita blue label, Miss Chiquita, and the Chiquita jingle, consumers have a strong emotional bond with the Chiquita brand.
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In 1963, Chiquita became the first company to put our name on bananas. The Chiquita brand is recognized around the world for great quality, taste and nutrition. In fact, in countries where our bananas are sold, more than 90% of people know the Chiquita name, which makes us one of the world's best recognized brands!
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Chiquita maintains high quality specifications and requires adherence to stringent quality controls and harvest guidelines, which translates to the highest margins for the best products.
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Chiquita is committed to our core values, and is a customer service-focused company that values and empowers innovation, so that we can anticipate and respond to our markets’ needs.
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Our Cold Chain Distribution Force, Logistics and Sales power guarantee the right positioning and pricing for your products.